Our Story

As a daughter of Chinese immigrant restaurateurs, Rooted Fare founder Ashley Xie observed as a young girl the joys and perils experienced by immigrant chefs. These skilled chefs brought new flavor, color, and magic to the world of American food, showing us that food not only sustains us, but also incites joy and serves as a universal language. 

However, they are underappreciated and underpaid. Although immigrants make up nearly 1 in 3 cooks who feed us, they are paid only $0.81 to every $1 that a US native makes. Many immigrant chefs, like Ashley’s parents, dream of sharing their fare and gaining financial freedom. 

Rooted Fare was created to support immigrant chefs in bringing their flavor- and legacy-packed recipes to more eaters (like you!) and to celebrate their diverse cultures and talents. Those who seek to eat mindfully will discover unique sauces, save time in the kitchen, and participate in an immigrant chef’s journey. 

Our mission is to partner with immigrant chefs to provide them with everything needed to successfully go from recipe to commercialized product and to share a portion of profits with them. They are natural risk-takers, strong enough to span continents to improve their families’ lives. In every creation, they capture the same boldness, resiliency, and charm with which they approach life.  

We invite you to take a seat at the table, to celebrate bold fare and their equally bold creators, and to take care of each other.