Bring Chinese-American Flavors to Your Table

Our spreads offer the perfect blend of sweet, savory, and nutty tastes, inspired by classic Chinese desserts. Whether it’s our rich, crunchy Black Sesame Butter or our fragrant Chinese Almond Cookie Butter, each jar is a delicious way to add tradition with a modern twist to your meals. Great as gifts!

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Straight from the Kitchen of Cultural In-Betweeners

We're Hedy and Ashley, Chinese American childhood best friends who grew up on PB&Js and homemade dumplings in equal parts. College brought an identity crisis and a craving for home flavors we couldn't find. Our solution? Rooted Fare: Our next-gen Chinese American pantry brand celebrating our favorite Chinese flavors with a fun, modern twist.

Our Story

Meet our oh-so-giftable unique flavors (20% off for Black Friday)

Spreads inspired by our favorite Chinese desserts

“An exquisite emulsion of the Asian flavors I grew up with and the peanut butter I came to love as a child in the U.S.”

– Epicurious

Made for the Modern American Pantry

We've adapted our favorite Chinese flavors to fit seamlessly into the modern American kitchen. Our spreads were designed to sit right next to your everyday staples—so you can easily add a touch of Chinese-American fusion to your daily routine.

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Approved by Chinese Grandmas Everywhere

We use only premium, recognizable ingredients in our products. From the black sesame seeds in our flagship spread to the real pineapple in our Pineapple Cake flavor, we prioritize quality and authenticity. No artificial additives or preservatives—just pure, traditional flavors that honor our heritage (and keep our Grandmas happy).

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Rooted Fare

Holiday Trio Pack (Limited-Edition)

$40.80
$51.00 $40.80
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Simply drizzle, spread, or grab a spoon!