Celebrating Return and Reimagination
AAPI Heritage Month (in May) has always been a special month to more intentionally learn about, reflect on, and amplify our community’s histories and hope for the future. This year, we’re highlighting the journey of reconnecting with our heritage and stories!
We hope this special month ignites some deeper conversations for you, too, because we believe that this journey of self-discovery makes us stronger and fuller as individuals and community members. So, from all of us: Happy AAPIHM!
With love,
Ashley + Hedy
Introducing: Chinese Almond Cookie Butter
This special limited-edition AAPIHM spread, inspired by the dependably delicious and iconic Chinese almond cookies, is sweet, crumbly, and fragrant! Did I mention it's delightfully crunchy, too? Swirl, drizzle, spread, and eat it on everything!
Pineapple Cake Cashew Butter is BACK AGAIN
SOLD OUT 2x, this cult favorite is creamy and full of sweet, tart pineapple flavor with pops of crushed oat cookies and jammy dried pineapple pieces. Drizzle this on top of yogurt, bake them into cookies, have them on toast, or eat it by the spoonful!
The 'Reimagined' AAPIHM Trio Pack
Featuring our OG Crunchy Black Sesame Butter, Pineapple Cake Cashew Butter, and brand new Chinese Almond Cookie Butter. All three spreads feature beloved flavors that are rooted in tradition, but reimagined with fun twists we personally adore. We think you'll adore them, too!
Featured collection
A Chinese American Twist on Crunchy Peanut Butter
Hi, we're childhood friends Ashley and Hedy! We wanted to create something that was both Chinese and American, like ourselves, that we could be proud of -- so we launched Rooted Fare as a love letter to our childhood and future with our first product: a nostalgic yet novel take on peanut butter, based on Ashley's grandma's heirloom recipe for tang yuan (glutinous rice balls).
Read Our Full Story
'Two Is Better Than One' Crunchy Black Sesame Butter Pack
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$30.00
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Want to shop IRL?
Find us at at over 100 stores, nationwide. Most are independent mom-and-pop retailers supporting locally-made and/or AAPI-owned goodies, so be warned: you might walk out with more than just our magical spread! #ShopLocal #ShopSmall
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Mini Crunchy Black Sesame Butter
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$9.00
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per
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Proudly minority- and women-owned
Representation matters! We're certified minority- and women-owned by National Minority Supplier Development Council and WBENC, respectively.