Saying Farewell to Two Flavors

Big bittersweet news. 

Hi everyone! We wanted to write to you to thank you for all your support in our first year of being in business and to share some bittersweet news: we’re saying farewell to two Rooted Fare products: the Dried Chili Sichuan Sauce and Roasted Peanut Dan Dan Sauce.

This wasn’t an easy decision because we’ve gotten notes and emails about how much you love all three, but we’re doing this to better control rising costs of producing/selling 3 very different items and we believe we’re better able to follow through on one of the big reasons we started Rooted Fare in the first place: to make much-loved flavors the mainstream market says is “too niche” more accessible.

Rooted Fare cofounders, Ashley and Hedy, posing with jars of Dried Chili Sichuan Sauce and Roasted Peanut Dan Dan Sauce in front of a white wall.

We’re so grateful to you, our customer and community, for being part of this journey with us! 

To help usher in a new chapter for Rooted Fare, we’re holding a Farewell Sale. For a limited time, through March or while supplies last, take 15% off full jars of our Dried Chili Sichuan Sauce and Roasted Peanut Dan Dan Sauce. We hope this will help you stock up on flavors you’ve fallen in love with. Our gift set (featuring smaller jars of all 3 sauces) will also be around while supplies last. And you’ll continue to be able to purchase our Black Sesame Crunchy Butter!

We can’t thank you enough for giving us the opportunity to build something meaningful and hope you’ll continue along with us! 

Below, we’ve also compiled some FAQs to help answer any questions. If you have other questions, comments, or concerns, please shoot us an email by replying to this! Thanks again and we’re excited for what’s ahead.

Much love,
Ashley & Hedy



Why keep the Black Sesame Crunchy Butter?

It’s our most popular flavor by far and we’ve gotten such positive responses, ranging from excitement at trying something new to joy at rediscovering a childhood flavor. Time and time again, we’ve been told this is the first product of its kind, so thanks to everyone’s feedback, we’re making the leap to focus in and make this a household staple!

Will I still be able to restock at retail locations? 

Our retail partners will have these two products while supplies last, but many will not be restocking. Swing by when you can! They’ll continue to carry Black Sesame Crunchy Butter.

Will you be making new products?

We’re focusing just on this one product for now, but never say never!

What’s next for Rooted Fare?

Making our Black Sesame Crunchy Butter a staple and reimagining our brand to fully encapsulate the heritage and uniqueness of our product and mission.

What about the impact model with immigrant chefs?

We’re still profit-sharing with chef Wenling for all sales of her original three sauces, including the Black Sesame Crunchy Butter, however we’re exploring new ways we can have impact for this community.