• Toast to new traditions this holiday season

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spread on toast

drizzle on ice cream

add into baked goods

The Perfect Gift: A Chinese American Twist on Crunchy Peanut Butter

Hi, we're childhood friends Ashley and Hedy! We wanted to create something that was both Chinese and American, like ourselves, that we could be proud of -- so we launched Rooted Fare as a love letter to our childhood and future with our first product: a nostalgic yet novel take on peanut butter, based on Ashley's grandma's heirloom recipe for tang yuan (glutinous rice balls).

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'Toast to New Traditions' Holiday Collection

We grew up learning lots of traditions from our families, like “bai nian” for red envelopes during Lunar New Year, but also from TV and school, like decorating christmas trees. Over time, we transformed these American customs – mixing, matching, breaking, revamping – to truly make them our own! How beautiful is that?

Our spreads all feature beloved flavors that are rooted in tradition, but reimagined with fun twists we personally adore. We hope each bite either brings you closer to home or loved ones, takes you somewhere new, or both!

With lots of love,
Hedy + Ashley

Introducing our Holiday-only Pineapple Cake Cashew Butter

It brings us so much joy to finally create a new flavor, even if only for the holidays! This one is inspired by the pineapple cakes we grew up eating; it's creamy and full of sweet, tart pineapple flavor from organic pineapples with pops of crushed oat cookies and jammy dried pineapple pieces.

Our duo includes one classic Crunchy Black Sesame Butter and our limited-edition Pineapple Cake Cashew Butter, both delivered in a beautiful box along with recipe postcards and a holiday greeting.

PS: We're all sold out, but sign up for our newsletter (scroll to the bottom) to never miss a chance at tasting our limited-edition flavors, collabs, and more.

Save with bundles

If you're already of lover of Crunchy Black Sesame Butter and are planning to gift to everyone you love, we've got plenty of bundles to help you save more when you buy more! Check our our full holiday collection for more.

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Want to shop IRL?

Find us at at over 100 stores, nationwide. Most are independent mom-and-pop retailers supporting locally-made and/or AAPI-owned goodies, so be warned: you might walk out with more than just our magical spread! #ShopLocal #ShopSmall

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