• Enjoy classic Chinese sweets right off the spoon

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“An exquisite emulsion of the Asian flavors I grew up with and the peanut butter I came to love as a child in the U.S.”


Epicurious

Straight from the kitchen of cultural in-betweeners

We're Hedy and Ashley, Chinese American childhood best friends who grew up on PB&Js and homemade dumplings in equal parts. College brought an identity crisis and a craving for home flavors we couldn't find. Our solution? Rooted Fare: Our next-gen Chinese American pantry brand celebrating our favorite Chinese flavors with a fun, modern twist.

Our Story

Spreads inspired by our favorite Chinese desserts

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Made in formats for our American pantries

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With ingredients our Chinese grandmas would approve of

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Simply drizzle, spread, or grab a spoon!

Want to shop IRL?

Find us at at over 100 stores, nationwide. Most are independent mom-and-pop retailers supporting locally-made and/or AAPI-owned goodies, so be warned: you might walk out with more than just our magical spread! #ShopLocal #ShopSmall

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Proudly minority- and women-owned