• The best black sesame flavor on everything!

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A Chinese American Twist on Crunchy Peanut Butter

Hi, we're childhood friends Ashley and Hedy! We wanted to create something that was both Chinese and American, like ourselves, that we could be proud of -- so we launched Rooted Fare as a love letter to our childhood and future with our first product: a nostalgic yet novel take on peanut butter, based on Ashley's grandma's heirloom recipe for tang yuan (glutinous rice balls).

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Inspired by our favorite Chinese dessert

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Made in small batches with premium ingredients in LA


Limited-edition flavors are sold out

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Find us at at over 100 stores, nationwide. Most are independent mom-and-pop retailers supporting locally-made and/or AAPI-owned goodies, so be warned: you might walk out with more than just our magical spread! #ShopLocal #ShopSmall

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Proudly minority- and women-owned