• Toast to new traditions this holiday season

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The Perfect Gift: A Chinese American Twist on Crunchy Peanut Butter

Hi, we're childhood friends Ashley and Hedy! We wanted to create something that was both Chinese and American, like ourselves, that we could be proud of -- so we launched Rooted Fare as a love letter to our childhood and future with our first product: a nostalgic yet novel take on peanut butter, based on Ashley's grandma's heirloom recipe for tang yuan (glutinous rice balls).

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'Toast to New Traditions' Holiday Collection

We grew up learning lots of traditions from our families, like “bai nian” for red envelopes during Lunar New Year, but also from TV and school, like decorating christmas trees. Over time, we transformed these American customs – mixing, matching, breaking, revamping – to truly make them our own! How beautiful is that?

Our spreads all feature beloved flavors that are rooted in tradition, but reimagined with fun twists we personally adore. We hope each bite either brings you closer to home or loved ones, takes you somewhere new, or both!

With lots of love,
Hedy + Ashley

Introducing our Holiday-only Pineapple Cake Cashew Butter

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Want to shop IRL?

Find us at at over 100 stores, nationwide. Most are independent mom-and-pop retailers supporting locally-made and/or AAPI-owned goodies, so be warned: you might walk out with more than just our magical spread! #ShopLocal #ShopSmall

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