1 2

Next-generation bread spreads your morning toast deserves

What makes us next-generation, you ask?

  • bold and unique like you
  • not-too-sweet + low-sugar
  • peanut-free + plant-based
  • out-of-this-world delicious and crunchy
Shop Now

Straight from the Kitchen of Cultural In-Betweeners

We're Ashley (left) and Hedy (right), Chinese American childhood best friends who grew up on PB&Js and homemade dumplings in equal parts. College brought an identity crisis and a craving for home flavors we couldn't find. Our solution? Rooted Fare: Our next-generation Chinese American bread spread brand celebrating new ways to start your morning off right.

Our Story

Meet your toast's newest BFFs

For a taste as unique and bold as you are

1 14

Rooted Fare

Every Flavor 4-Pack

$64.00
$69.00 $64.00
Sale Sold out
Shipping calculated at checkout.
View full details

As seen in ...

Unique flavor and texture for extra oomph!

We loved peanut butter growing up, but have you noticed it hasn't changed since we were kids? Our black bread spread, made with premium, freshly roasted, and stone-ground black sesame seeds and crunchies makes a rich, nutty, unique spread that you can drizzle, dip, spread on everything for a little extra something on toast, oatmeal, yogurt, baked goods, and more!

Try Today

Made for the Modern American Pantry

We've adapted our favorite Chinese flavors to fit seamlessly into your modern American kitchen. Our spreads were designed to sit right next to your everyday staples—so you can easily add a touch of Chinese-American fusion to your daily routine.

Shop Now

Simply spread, drizzle, or grab a spoon!