“An exquisite emulsion of the Asian flavors I grew up with and the peanut butter I came to love as a child in the U.S.”
– Epicurious
All Three Asian-American Flavors
Straight from the kitchen of cultural in-betweeners
We're Hedy and Ashley, Chinese American childhood best friends who grew up on PB&Js and homemade dumplings in equal parts. College brought an identity crisis and a craving for home flavors we couldn't find. Our solution? Rooted Fare: Our next-gen Chinese American pantry brand celebrating our favorite Chinese flavors with a fun, modern twist.
Our StorySpreads inspired by our favorite Chinese desserts
Each of our spreads is a taste of nostalgia, modernized. Our Crunchy Black Sesame Butter reimagines the beloved filling of tang yuan, a traditional Lunar New Year treat. Chinese Almond Cookie spread captures the buttery sweetness of a classic confection, while our Pineapple Cake flavor brings the tropical tang of a Taiwanese favorite to your table.
Made in formats for our American pantries
We've adapted our favorite Chinese flavors to fit seamlessly into the modern American kitchen. Our spreads were designed to sit right next to your everyday staples—so you can easily add a touch of Chinese-American fusion to your daily routine.
With ingredients our Chinese grandmas would approve of
We use only premium, recognizable ingredients in our products. From the black sesame seeds in our flagship spread to the real pineapple in our Pineapple Cake flavor, we prioritize quality and authenticity. No artificial additives or preservatives—just pure, traditional flavors that honor our heritage (and keep our Grandmas happy).
Simply drizzle, spread, or grab a spoon!
Crunchy Black Sesame Butter
Sale price
Price
$15.00
Regular price
$18.00
Unit price
per
Shipping calculated at checkout.
Want to shop IRL?
Find us at at over 100 stores, nationwide. Most are independent mom-and-pop retailers supporting locally-made and/or AAPI-owned goodies, so be warned: you might walk out with more than just our magical spread! #ShopLocal #ShopSmall
Find a storeProudly minority- and women-owned
Representation matters! We're certified minority- and women-owned by National Minority Supplier Development Council and WBENC, respectively.