• Beloved Chinese flavors, reimagined

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Celebrating Return and Reimagination

AAPI Heritage Month (in May) has always been a special month to more intentionally learn about, reflect on, and amplify our community’s histories and hope for the future. This year, we’re highlighting the journey of reconnecting with our heritage and stories!

We hope this special month ignites some deeper conversations for you, too, because we believe that this journey of self-discovery makes us stronger and fuller as individuals and community members. So, from all of us: Happy AAPIHM!

With love,
Ashley + Hedy

Introducing: Chinese Almond Cookie Butter


Pineapple Cake Cashew Butter is BACK AGAIN


The 'Reimagined' AAPIHM Trio Pack


A Chinese American Twist on Crunchy Peanut Butter

Hi, we're childhood friends Ashley and Hedy! We wanted to create something that was both Chinese and American, like ourselves, that we could be proud of -- so we launched Rooted Fare as a love letter to our childhood and future with our first product: a nostalgic yet novel take on peanut butter, based on Ashley's grandma's heirloom recipe for tang yuan (glutinous rice balls).

Read Our Full Story

Want to shop IRL?

Find us at at over 100 stores, nationwide. Most are independent mom-and-pop retailers supporting locally-made and/or AAPI-owned goodies, so be warned: you might walk out with more than just our magical spread! #ShopLocal #ShopSmall

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Proudly minority- and women-owned