• Celebrate boldly, together!

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Celebrating Boldness this Year of the Dragon

It's our time to carry on the tradition! While celebrating used to be a passive activity for many of us on the team, we're now embracing this celebration as our own, to spend in meaningful ways with those we love.

We've dropped this special, limited-edition collection in the spirit of adventure and joy in creating something new together.

With love,
Ashley + Hedy

Introducing: Red Dragon Passion Fruit Spread


Pineapple Cake Cashew Butter is SOLD OUT!

Our Year of the Dragon Trio Pack is SOLD OUT

A Chinese American Twist on Crunchy Peanut Butter

Hi, we're childhood friends Ashley and Hedy! We wanted to create something that was both Chinese and American, like ourselves, that we could be proud of -- so we launched Rooted Fare as a love letter to our childhood and future with our first product: a nostalgic yet novel take on peanut butter, based on Ashley's grandma's heirloom recipe for tang yuan (glutinous rice balls).

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Want to shop IRL?

Find us at at over 100 stores, nationwide. Most are independent mom-and-pop retailers supporting locally-made and/or AAPI-owned goodies, so be warned: you might walk out with more than just our magical spread! #ShopLocal #ShopSmall

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Proudly minority- and women-owned