Mission & Impact

Our Mission

Rooted Fare is on a mission to empower all people, especially second-generation Chinese and Asian Americans, to honor their roots and celebrate their creativity, confidently! 

We believe everyone should be free to be creative, be themselves, and break the mold.


As we strive to realize our mission to its fullest, we're starting small and close to home. 

1) We strive to collaborate with other AAPI and women/non-binary creators and makers to engage our shared communities with story and amazing offerings 

2) Whenever we can, we donate a portion of profits to local or national organizations doing great work. In the past, we've donated to NAPAWF, Tuesday Night Project, and more.

Have impact suggestions? Send us a note at hello [at] rootedfare [dot] com.