• Sweet + savory, nutty + smoky! Delicious on everything.

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spread on toast

drizzle on ice cream

add into baked goods

A Chinese American Twist on Crunchy Peanut Butter

Hi, we're childhood friends Ashley and Hedy! We wanted to create something that was both Chinese and American, like ourselves, that we could be proud of -- so we launched Rooted Fare as a love letter to our childhood and future with our first product: a nostalgic yet novel take on peanut butter, based on Ashley's grandma's heirloom recipe for tang yuan (glutinous rice balls).

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Want to shop IRL?

Find us at at over 100 stores, nationwide. Most are independent mom-and-pop retailers supporting locally-made and/or AAPI-owned goodies, so be warned: you might walk out with more than just our magical spread! #ShopLocal #ShopSmall

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Proudly minority- and women-owned

Representation matters! We're certified minority- and women-owned by National Minority Supplier Development Council and WBENC, respectively.