Bring Chinese-American Flavors to Your Table
Straight from the Kitchen of Cultural In-Betweeners
We're Hedy and Ashley, Chinese American childhood best friends who grew up on PB&Js and homemade dumplings in equal parts. College brought an identity crisis and a craving for home flavors we couldn't find. Our solution? Rooted Fare: Our next-gen Chinese American pantry brand celebrating our favorite Chinese flavors with a fun, modern twist.
Meet our Chinese-American flavors
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Holiday Trio Pack (Limited-Edition)
Regular price $50.00Regular priceUnit price per$51.00Sale price $50.00Sale -
Crunchy Black Sesame Butter
Regular price $15.00Regular priceUnit price per -
Pineapple Cake Cashew Butter
Regular price $18.00Regular priceUnit price per -
Chinese Almond Cookie Butter
Regular price $18.00Regular priceUnit price per
“An exquisite emulsion of the Asian flavors I grew up with and the peanut butter I came to love as a child in the U.S.”
Made for the Modern American Pantry
We've adapted our favorite Chinese flavors to fit seamlessly into the modern American kitchen. Our spreads were designed to sit right next to your everyday staples—so you can easily add a touch of Chinese-American fusion to your daily routine.
Approved by Chinese Grandmas Everywhere
We use only premium, recognizable ingredients in our products. From the black sesame seeds in our flagship spread to the real pineapple in our Pineapple Cake flavor, we prioritize quality and authenticity. No artificial additives or preservatives—just pure, traditional flavors that honor our heritage (and keep our Grandmas happy).
Simply drizzle, spread, or grab a spoon!
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For Breakfast
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For Snacking
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For Dessert
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