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Bring Chinese-American Flavors to Your Table

Our next-generation bread spreads offer the perfect blend of sweet, savory, and nutty tastes, inspired by classic Chinese black sesame desserts. Whether it’s our rich, crunchy original Black Sesame Butter or dark chocolate flavored one, each jar is a delicious way to add explosive flavor and fun texture to your breakfast and more. Great as gifts, too!

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Straight from the Kitchen of Cultural In-Betweeners

We're Ashley (left) and Hedy (right), Chinese American childhood best friends who grew up on PB&Js and homemade dumplings in equal parts. College brought an identity crisis and a craving for home flavors we couldn't find. Our solution? Rooted Fare: Our next-generation Chinese American bread spread brand celebrating our favorite Chinese flavors with a fun, modern twist you can put on everything!

Our Story

Meet our Chinese-American flavors

Bread spreads reimagined with nutty, rich, not-too-sweet black sesame

“An exquisite emulsion of the Asian flavors I grew up with and the peanut butter I came to love as a child in the U.S.”

– Epicurious

Unique flavor and texture for extra oomph!

We loved peanut butter growing up, but have you noticed it hasn't changed since we were kids? Our black bread spread, made with premium, freshly roasted, and stone-ground black sesame seeds and crunchies makes a rich, nutty, unique spread that you can drizzle, dip, spread on everything for a little extra something on toast, oatmeal, yogurt, baked goods, and more!

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Made for the Modern American Pantry

We've adapted our favorite Chinese flavors to fit seamlessly into your modern American kitchen. Our spreads were designed to sit right next to your everyday staples—so you can easily add a touch of Chinese-American fusion to your daily routine.

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Rooted Fare

Sesame Lover's Trio Pack (Limited-Edition)

$50.00
$51.00 $50.00
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Simply spread, drizzle, or grab a spoon!